Website Design – What Makes It So Good?
When you are working on a new website for your business regardless if it’s small or big, it is vitally important to know that good websites are those that keep people from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. So for example, there are those who give more importance on aesthetics while others prefer to make it usable. Expect yours to be great so long as you meet all the criteria for what’s considered to be important to website design.
Number 1. Appearance – one sure fire way to turn away people is by making your website to look too flashy or dull. As a matter of fact, the best website design is achieved by being able to strike a balance between a site that looks too fancy and boring.
If you wish to draw in emotional attachment from people in your site, then learn how to use colors effectively as it can significantly improve their willingness to make transactions on your page. The psychology of colors is proven to work and is widely used by professional website designers to be able to manipulate message to its visitors whether you believe it or not. As for the design, it shouldn’t look too complicated or confusing rather, it ought to resemble the business and at the same time, to what services and/or products you’re offering.
Number 2. Website purpose – before you start working on website development, you’ll need to set the objectives and ask yourself on how you want your visitors to benefit from your site. The content of the website has to be kept updated regularly and mind you because it is fairly easy to tell whether the site is updated or not. This will reflect negatively on the business as the homepage works like a resume. What you want from your content to is to reflect the main objective and to what it is that you’re trying to do.
Number 3. Usability – because of the reason that the internet is providing great amount of information, it is fairly difficult to grasp other people’s interest and attention and make them stay on your site for long. For any website visitor, among the biggest turn offs is poor visibility. This is the reason why many web designer and developers make sure that the site isn’t just navigable but user friendly too.
As you talk to a web developer regarding the design of your website, they are going to tell you that it mustn’t take more than 4 clicks before reaching the section they want from your site. Rather, professionals make sure that they’re applying a general rule of reaching to designated sections in no more than 2 clicks.