Best Product Comparison Tools for E-commerce Due to its’ efficiency in meeting the buyer’s different needs, e-commerce has become a popular way of buying and selling.And an important part of the online buying process is comparison.Comparison gives buyers the ability to make the best choices of products they wish to purchase.Initially, comparison of products wasn’t very much efficient with the buyer having to search all around for the hidden compare button.But it’s now easier to make a choice since the button is strategically placed on the sites. Having an online site for selling will require you to configure it in such a way as to ensure convenience for buyers to compare your different products.Given here are approaches to make this work. Select and Compare This process initially consisted of selecting two or more items then clicking the compare button.This was disadvantageous since it required one to actually browse through the whole product list to select the desired ones. If the site contains many items one could easily forget to mark the desired items, meaning they had to redo the process all over again.Providing access to the ‘Select to Compare’ button has somehow improved the process.This means that you will be directed to a list of similar products by a conspicuous compare button when you click on any item on the site.Other sites have incorporated the use of a pop-up compare button which appears once you select two or three items on the list. Filtering and Comparing Sites make use of the filter approach to enable the user to narrow down their searches to products having similar characteristics.This means that products are listed and categorized on their site into various groups having as many similar descriptions as possible.This can be achieved by listing the products and grouping together those with similar descriptions.So once the filter is applied,the product list narrows down to the desired products which can then be easily compared. Customizing the Comparison Pages This approach is not suitable for retail sites which normally stock a range of products from different manufacturers hence rendering comparison pages hectic.It can only work well for sites that sell products from only one manufacturer.Making of customized pages to compare different products allows buyers to do this from the beginning when they access the site.A list is then made of the products with similar descriptions to appear on the same page.This then, makes it easier and convenient for the buyer since all the information required is provided on the same page. Application of these ideas by online selling sites has successfully enhanced the experience of shopping for products. Online shopping for products at your site will be significantly improved if you consider applying any of these approaches.This will result in client satisfaction, guaranteeing you profits in the process.